For spring of 2022, Mirvac and their range of Australian shopping centres partnered with body positive organisation The Embrace Hub and shopping app Mys Tyler to launch a spring of self love.
They wanted a campaign flexible enough to cover a wide range of in-centre activations and promotions while highlighting both partner organisations and the range of retail options available. The campaign elements needed to be able to flow across templated POS and digital materials while also giving inspiration to the real-life installations and activations.
The name Full Bloom implies flourishing, beauty and confidence. The visual direction is the embodiment of ‘all bodies are good bodies’ – difference is beautiful.
PROJECT ROLL Creative
AGENCY Banter
CLIENT Mirvac
