For spring of 2023, Mirvac and their range of Australian shopping centres wanted to make a big impact, taking advantage of the renewed sense of energy spring brings and amplifying it to get shoppers excited about retail.
Big Spring Energy was the result – a vibrant, lively aesthetic covering all of their verticals and allowing for endless combinations and expressions.
Our campaign ran across all of the unified point-of-sale, digital and centre collateral, as well as inspiring the individual centers for their activations.
PROJECT ROLL Creative
DESIGN DIRECTOR Hayley Needleman
AGENCY Banter
CLIENT Mirvac
