To combat the impression that their app for over 30s, Bumble asked us to help level up their social media with a focus on appealing to Gen Z.
To show that Bumble lets you date your way, we came up with different streams of content to showcase real experiences dating on the app, highlight features and generally show how much fun dating should be. Combined with always-on and reactive content, Bumble’s social media now reflects the real experience of dating in your 20s, talking to Gen Z how they talk to each other.
PROJECT ROLE Creative / Designer / Copywriter
DESIGN DIRECTOR Hayley Needleman
AGENCY The Haus / Ground
CLIENTÂ Bumble
