More than most sports, the NRL has a huge focus on their grassroots clubs and the communities that form around them. They currently run 13 different programs aimed at educating and improving not only players, but everyone involved in the club. A big element of this is what they call the ripple effect; if members of the community see people they look up to acting a certain way, they will emulate this. This focus on community isn’t new however – the main reason the NRL split from Rugby Union at the turn of last century was to better look after the welfare of the players.
While the NRL has been doing this community work for over a hundred years, not many people actually know about it. The Power for Change campaign aims to shine a light on these programs by telling the story of someone who has been positively affected by them.
First up is Alan Tongue, talking about his role with the Voice Against Violence program, which teaches young 14-17yr old footy players about domestic violence.
The full 5 minute video will live online, with a 30″ second teaser airing on TV.
You can see the full Power for Change campaign here.
CREATIVE TEAM Emma Frizzell + Jonny Browne
ECD Matt Gilmour
AGENCY Archibald/Williams
PRODUCTION Occulus
POST Cutting Edge
CREATIVE DIRECTOR Finn Spencer
CLIENT National Rugby League