Real Insurance has always taken the same approach to their online advertising as their TV, but found that they weren’t getting the results they were after. They asked us to come up with some bespoke creative for YouTube, looking to connect with their online audience in a way they resonates with them.
Research shows that Australian’s resonate strongly with YouTubers who show the realities of life rather than the filtered social media version. Taking this approach, we created three executions reflecting the style of content that people are most likely searching for – home-made, quirky and authentic.
The three 30″ executions ran as skippable pre-rolls on YouTube, with 6″ cut downs as bumper ads. We also created 10″ versions for Facebook advertising.
PROJECT ROLE Creative, Art Director and Copywriter
CREATIVE DIRECTOR Wellison D’Assuncao
AGENCY Loud
PRODUCTION Coloursock
DIRECTOR Charbel Azar
CLIENT Real Insurance