When several Queensland-based credit unions merged to become a bank, they wanted to create a special campaign that launched their new brand to Queenslanders. As a mutual bank, Queensland Country really are about making dreams happen – that’s why all profits go to members and not their own pockets. If you’re imagining room for your new family, some better wheels or the security of great health insurance… with Queensland Country, you can imagine more.
The campaign launched in conjunction with the opening of the new Queensland Country Bank Stadium in Townsville and is running across TV, radio, OOH, print and digital all over Queensland. Along with the brand campaign, we also adapted the assets to create sub-campaigns for home loans and Queensland Country Health Fund.
CREATIVE TEAM Emma Frizzell + Sarah Mould
CREATIVE DIRECTOR Wellison D’Assuncao
AGENCY Loud
DIRECTOR Alex Feggans
PRODUCTION Robinson Entertainment
POST PRODUCTION White Chocolate
SOUND 20 Below
CLIENT Queensland Country Bank and Health Fund
