To launch Swisse Wellness’ new range of sensorial vitamins, we wanted to show an audience who have switched off from the category that the new gummies and melts weren’t just good for you – they also taste good and add a big dose of fun to your routine.
We highlighted the taste, texture, colour and consumption method to show exactly why gummies and melts hit different.
The campaign launched with a heavy focus on social and outdoor, finding the audience where they are.
PROJECT ROLL Creative
CREATIVE DIRECTOR Mark Held
AGENCY Traffik
CLIENT Swisse Vitamins
