To celebrate the start of the Year of the Rat in 2020, CommBank wanted to create a Lunar New Year gift for some of it’s most valued clients. Using insights from members of the Chinese-Australian community, we created a gift that celebrated both cultures.
Chinese-Australian artist Jenny Zeng was commissioned to illustrate a rat made up of Australian natives and holding mandarins which symbolise wealth. The rat needed to be cute and chubby, signifying health and happiness for the year ahead. She also created a custom pattern with the same theme which would form the base of our packaging design, and reflect the gift – a mix of potpourri which evokes both cultures.
CREATIVE TEAM Emma Frizzell + Sarah Mould
ARTIST Jenny Zeng
AGENCY Loud
CLIENT CommBank
